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Research presentations · Demonstration study

One result. A clear visual. A responsible decision.

Turn a numerical finding into an audience-focused storyline without letting the slide outrun the evidence.

The brief

What needs to change?

Convert the academic-editing study's synthetic fixture into an eight-minute briefing for a fictional programme team. Eight minutes is this imagined talk's design brief, not a service turnaround promise.

The challenge

A memorable headline must not turn descriptive change into proven effectiveness. Slides, speaker notes and accessible text need to preserve the same denominator, scale and uncertainty.

Working excerpt · Illustrative material

Three developed slides and speaker notes

01 / Question · Synthetic workshop example

Confidence changed.
What can we say?

A measured difference.
A narrower conclusion.

Research talk · Opening slide
Speaker note

“We asked about confidence, not demonstrated writing skill. I will show the result, who contributed to it, and the conclusion the design can support.”

02 / Result · Synthetic data

Among completers,
mean confidence rose.

Synthetic demonstration dataSelf-reported confidence · Same 60 paired respondents · Scale 1–5
Mean confidence before and after a fictional workshopSynthetic data. Mean confidence was 3.1 before and 3.8 after among the same 60 paired respondents on a scale from 1 to 5. No causal effect is established. The accessible table below contains the values.SYNTHETIC DATA · CONFIDENCE, NOT PERFORMANCEBeforeAfter3.13.812345Mean self-reported confidence · Scale 1–5
Values behind the chart
MeasureBeforeAfter
Paired respondents6060
Mean confidence (1–5)3.13.8

+0.7 scale points among completers. Not an effectiveness estimate.

80 baseline responses; 60 paired (75%); 20 missing follow-up (25%). No comparison group. No significance test or confidence interval has been calculated.

The result describes the same 60 respondents, not all 80 baseline participants.
Speaker note

“The difference is 0.7 points on the 1–5 scale. Twenty participants lack follow-up responses. We cannot assume their experience matched that of the completers.”

03 / Interpretation · Synthetic example

Report the change.
Keep the boundary.

Supported

Higher mean self-reported confidence among the 60 paired respondents.

Not established

Improved writing performance, a causal workshop effect, or a result for everyone who began.

Next: investigate missing responses and align any further measure with the intended outcome.
Speaker note

“This is a descriptive finding worth examining, not a verdict on effectiveness. The next evaluation needs to define the outcome and the comparison before extending the claim.”

01 / Establish the narrative spine

Question: what changed after the workshop? → Design: whose responses are compared? → Result: what do paired scores show? → Limit: what remains unexplained? → Decision: what evidence should a next evaluation collect? Keep the proposed next step distinct from the data that motivate it.

02 / Write an accurate headline

“Mean self-reported confidence rose among paired respondents; effectiveness is not established.” Subtitle: “Synthetic demonstration: 80 baseline respondents; 60 paired responses; no comparison group.” A small flow diagram retains 80 baseline → 60 paired + 20 without follow-up. These are the same invented counts used in the academic-editing example.

03 / Specify the result visual

Two labelled mean markers—3.1 before and 3.8 after—on a common 1–5 confidence scale. Annotation: +0.7 scale points; n = 60 paired respondents. These are aggregate means, not 60 individual trajectories. Do not add uncalculated error bars or crop the axis to exaggerate the difference. Keep Synthetic demonstration data inside the chart region.

04 / Give the speaker the qualification

Speaker-note excerpt: “The difference describes the same 60 respondents at two occasions. It is not a measure of research performance. Twenty baseline respondents lack follow-up, and there is no comparison group. A next-stage evaluation would need to address these limitations before making an effectiveness claim.” This is interpretation of a fictional fixture, not a report of a real workshop.

05 / Make the information available in text

Short description: “Synthetic workshop example: paired mean confidence scores before and after.” Adjacent long description: “Among 60 fictional paired respondents, the mean is 3.1 before and 3.8 after on a scale from 1 to 5, a difference of 0.7 points. Twenty of 80 baseline respondents have no follow-up. No comparison group is included.” Include an accessible data table as well as the visual.

Read alongside the reasoning and limitations below. These excerpts are not a complete commissioned deliverable.

Editorial & methodological judgement

Why these decisions?

The value is in the choices that connect the brief to the result.

One fixture, consistent across formats

The slide values reuse the manuscript example. Changing format does not change the analysed group, measured construct or limit of interpretation.

Visual emphasis serves the evidence

Emphasise the finding’s meaning, not an exaggerated effect. Keep the synthetic-data label within the chart and retain it in exported versions.

Access beyond the image

W3C guidance supports identifying a complex image briefly and providing a fuller text equivalent of its information. The HTML demonstration includes a text description and data table; reading order, contrast and the intended export format still require appropriate accessibility checks.

Review checklist

What to check.

  • Slides, notes and tables agree with the manuscript fixture.
  • Scale bounds, denominator and synthetic labels remain visible.
  • No invented uncertainty interval or causal conclusion appears.
  • Text equivalents preserve the chart's meaningful information; reading order and contrast require testing.

A possible commissioned handover

What to specify.

  • Five-part storyboard
  • Three developed slides in the agreed editable format
  • Speaker-note excerpt
  • Chart data table and text-description copy

The actual deliverable list, format and review stages are agreed in your quote.

Method & further reading

These sources explain the approach. They do not report, endorse or validate the fictional example above.

Bring your own brief

Make the next step specific.

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Another kind of work

A review question that can survive the evidence

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